Category Archives Power BI

Businesses have always needed and will always need software through which they can visualize data in a way that is easy to understand and process. One of the most common software packages utilized across the industry is Power BI—a collection of software services, applications, and connectors which aim to turn unrelated sources of data into […]

In Power BI, a key performance indicator (KPI) is a visual cue, metric, or measure that is used to evaluate the performance of an organization or business process.  By using Power BI, organizations can create KPIs using a combination of data visualization techniques, such as charts, tables, and maps, as well as data calculations and […]

As organizations grow in size, the need for a business intelligence (BI) tool that provides valuable insights into overall performance also grows in importance. Power BI is one such product that was designed by Microsoft to meet the needs of organizations. Power BI is a collection of various tools and techniques used to analyze raw […]

Power BI is one of the most popular business intelligence (BI) tools used by a variety of institutions to connect to data sources, clean and transform data, and create interactive visualizations of this information with charts, tables, maps, etc. Workspaces are Power BI containers for dashboards, reports, workbooks, datasets, and dataflows. In simple terms, they […]

Power BI’s ability to connect disparate data sets, transform and clean the data into a data model, and create visually appealing dashboards and reports from an organization’s data has made it an incredibly popular business tool. However, Power BI supports specific methods for connecting data, sometimes making it difficult for users to decide if it […]

Power BI is a powerful data visualization and business intelligence tool developed by Microsoft. Power BI has become popular among individuals and organizations of all sizes, and across various industries, due to its ability to analyze and visualize data from a wide range of sources.  Power BI offers several aggregate functions for data visualization, data […]

Data Analysis Expressions, or DAX, refers to a formula expression language used in Power BI and Excel Power Pivot. DAX provides functions, operators, and values that are used to transform data in related tables and columns. DAX allows analysts to create custom tables, dimensions, and measurements, solve problems, and explore how two variables or data […]

Power BI is a high-powered data analytics and modeling platform with multiple apps, tools, and functionality to turn big data into digestible, detailed visualizations.  Data analysts invest in Microsoft Power BI certification to provide more accurate insights, spot statistical trends faster and more accurately, and extract maximum value from big data.  The Power BI product […]

Power BI by Microsoft is a suite of modeling and visualization tools used to analyze data and produce accurate reports. It is a powerful resource for businesses reliant on analytics to make informed decisions. Achieving a Power BI certification demonstrates that data analysts can use the platform to evaluate past performance, spot trends, and predict […]

marketing power BI

Reporting is often one of the most challenging aspects of any marketing campaign.  Whether you’re an in-house marketing director, solo consultant, or handling multiple clients within an agency, reporting can make or break relationships and retainers.  The domination of digital marketing has created a whole new set of KPIs to report on, like CPC, CPC, […]