Last Updated on November 22, 2023

Power BI by Microsoft is a suite of modeling and visualization tools used to analyze data and produce accurate reports. It is a powerful resource for businesses reliant on analytics to make informed decisions.

Achieving a Power BI certification demonstrates that data analysts can use the platform to evaluate past performance, spot trends, and predict future metrics with organized, structured data that is faster and easier to interpret.

The built in machine learning functionality means Power BI can run theoretical ‘what-if’ scenarios for comparison, make intelligent forecasts and help businesses position themselves to cater to emerging demand.

What Are the Business Advantages of Using Power BI?

Legacy data analysis tools are less agile and innovative. Although organizations may be able to extract business intelligence from standard reporting functions, the depth of detail, speed of analysis, and visualization features are not advanced.

One of the significant benefits of Power BI is that it lends greater reporting power to businesses that use data intelligence for strategic mapping. It can streamline big data organization across multiple data sets, evaluate trends, and provide visualization tools to make reports more informative and digestible.

How much does Power BI cost? At the enterprise level, companies can license Power BI Premium from $4,995 per month, although individually licensed users pay from $9.99 per month for smaller-scale applications through Power BI Pro.

Power BI for Big Data Management

Corporations may produce significant data volumes but need to process data selectively due to limitations in the capacity of their data analysis software. Power BI can handle vast amounts of data, with machine learning features to support expedited analysis, trend identification, and data-backed predictions about emerging or future opportunities.

  • The templates available on-platform display the information extracted from data in simplistic formats, which helps non-analysts understand the importance and meaning of each report.
  • As a cloud-based platform, Power BI is automatically updated with developing algorithms and ever-increasing intelligence ability, enabling analysts and leadership teams to access reports from anywhere.
  • Users can personalize their dashboards, providing quick links to important data and speeding up internal processes. They can also insert KPIs and create automatic alerts, highlighting when data changes move the business closer or further from target measurements.

The platform is highly advanced but intuitive. While users need to understand the self-service analytics tools to make the best use of Power BI, it is easier to navigate and use than substantial spreadsheets or data tables.

Businesses can integrate Power BI with other Microsoft tools, such as Office 365 and SharePoint, alongside other products, including Google Analytics and SAP.

What Are the Components of Power BI?

There are several apps within the platform, which have varied uses and functions depending on your requirements.

  • Power Query can extract and enhance data from varied sources or software programs, combining data sets without manual entry.
  • Power Map and Power View are visualization tools that can create 3D imagery to display reporting, interactive graphs, charts and maps, and other formats based on the information you need to share.
  • Power Pivot provides data modeling tools, and Power Q&A is a responsive data bank where you can examine, test, and interrogate your data to better pinpoint its relevance.

Who Is Power BI Designed for?

The most prevalent application is in data analytics, deployed by data scientists and analysts who use the platform to expand their capacity and increase the usability of the information they extract from organizational performance metrics. However, it has alternative uses throughout business intelligence, used for data modeling and reporting within finance functions, marketing teams, human resources professionals, IT analysts, and operational departments.

Power BI can handle and analyze any data provided, so it is not restricted to particular fields or data sources. It can manage numerous performance indicators, data sets, users, and reporting requirements across a company or enterprise. Businesses can enroll teams in ONLC group training sessions customized to their intended uses, or organize instructor-led or self-study courses to ensure their employees are well-versed in Power BI, understand how to modify specific data models, and develop visualizations to provide bespoke reporting.

The basic Power BI tools can be a valuable analytics asset, whereas more advanced functions are essential for data analysts who need powerful reporting software and the capacity to handle huge amounts of data–without downtime or slow turnaround speeds.

About The Author

Microsoft Certified Trainer and Consultant specializing in Office 365, Microsoft SharePoint, Power BI, Power Apps, Power Automate, Microsoft Access, Microsoft Excel, Microsoft Visio, Microsoft Office Development, and Crystal Reports. In Glenn's career as an independent consultant, he provided network design, implementation and administration, database development, support services and training for several firms in the greater Philadelphia area.

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