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WordPress SEO and Social Media Marketing Course Outline

 (2 days)

This course will give you an understanding on the advanced functions of SEO in WordPress. It will cover a base understanding of how WordPress handles SEO thru utilizing basic and advanced plugins to extent SEO. It will also cover Social Media Plugins and how to maximize time with automating your social media blogging thru plugins.

Knowledge of WordPress Administration, Plugins and SEO Basics

Course Outline

Section 1. Introduction to Search Engine Optimization
What is Search Engine Optimization
Organic vs. Paid SEO
Google, Bing, Yahoo and AOL

Section 2. WordPress and SEO
Introduction to WordPress SEO
Base Configuration of SEO in WordPress
HTML Title and Header Tags
Content Area and Relevance

Section 3. Extending SEO with Yoast SEO
Installing the Yoast SEO Plugin
Optimizing the Yoast SEO Settings
Manual vs. Automatic Page Settings
Settings up Keyword Analysis
Page Optimization with Yoast SEO Reporting Tools
Yoast SEO and XML Sitemap

Section 4. Google Analytics
Introduction to Google Analytics
Installing the Google Analytics Plugin
Analytics and the WordPress Dashboard

Section 5. Extending SEO with All In One SEO Pack Plugin
Introduction to the All In One SEO Pack Plugin
Installing the All In One SEO Pack Plugin
Optimizing the All In One SEO Pack Plugin

Section 6. Social Media Plugins
Installing the Facebook Plugin and Configuration
Using the Facebook Widget on Pages, Posts and Widget Areas
Installing the Instagram Plugin and Configuration
Using the Instagram Widget on Pages, Posts and Widget Areas
Installing the Google+ Plugin and Configuration
Using the Google+ Widget on Pages, Posts and Widget Areas

Section 7. Complete Automation of Blogging with Next Scripts SNAP for WordPress
What is Next Scripts SNAP for WordPress
Installing the Next Scripts SNAP Plugin
Configuring Facebook for Next Scripts
Configuring Twitter for Next Scripts
Configuring Google+ for Next Scripts

Section 8. Social Media Marketing
Introduction of Social Media Marketing
Best Practices in the Social Media Arena
Social Media Reporting and Analysis
View outline in Word


Attend hands-on, instructor-led WordPress SEO and Social Media Marketing training classes at ONLC's more than 300 locations. Not near one of our locations? Attend these same live classes from your home/office PC via our Remote Classroom Instruction (RCI) technology.

For additional training options, check out our list of Courses and select the one that's right for you.

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Fee:  $895

Savings options:

 15 Day Pass
 CEA Tech Saver
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If you have high-speed internet and two computers you can likely take this class from your office or home.

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