WordPress SEO Course Outline
This course will give you an understanding on the advanced functions of SEO in WordPress. It will cover a base understanding of how WordPress handles SEO thru utilizing basic and advanced plugins to extent SEO. It will also give you an understanding of reporting and analytics for both paid and analytics through the WordPress dashboard.
Section 1. Introduction to Search Engine Optimization
What is Search Engine Optimization
Organic vs. Paid SEO
Google, Bing, Yahoo and AOL
Section 2. WordPress and SEO
Introduction to WordPress SEO
Base Configuration of SEO in WordPress
HTML Title and Header Tags
Content Area and Relevance
Section 3. Extending SEO with Yoast SEO
Installing the Yoast SEO Plugin
Optimizing the Yoast SEO Settings
Manual vs. Automatic Page Settings
Settings up Keyword Analysis
Page Optimization with Yoast SEO Reporting Tools
Yoast SEO and XML Sitemap
Section 4. Google Analytics
Introduction to Google Analytics
Installing the Google Analytics Plugin
Analytics and the WordPress Dashboard
Section 5. Extending SEO with All In One SEO Pack Plugin
Introduction to the All In One SEO Pack Plugin
Installing the All In One SEO Pack Plugin
Optimizing the All In One SEO Pack Plugin
View outline in Word
Attend hands-on, instructor-led WordPress SEO training classes at ONLC's more than 300 locations.
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