{"id":969,"date":"2020-11-25T17:03:54","date_gmt":"2020-11-25T22:03:54","guid":{"rendered":"https:\/\/www.onlc.com\/blog\/?p=969"},"modified":"2022-09-30T15:15:57","modified_gmt":"2022-09-30T20:15:57","slug":"basics-of-google-analytics-user-roles-and-permissions","status":"publish","type":"post","link":"https:\/\/www.onlc.com\/blog\/basics-of-google-analytics-user-roles-and-permissions\/","title":{"rendered":"The Basics of Google Analytics User Roles And Permissions"},"content":{"rendered":"

Google Analytics provides a window into your site’s visitors, activity, and conversion metrics. What level of metrics you (or others) can access, edit, and create is tied to user permissions. Google Analytics user permissions are critical to understanding as an admin when granting access to colleagues, employees, and digital marketing agencies.\u00a0<\/span><\/p>\n

What are Google Analytics User Permissions?\u00a0<\/b><\/h2>\n

Within a Google Analytics account, admin users can add new users from within and outside their organization. When an account owner adds new users, different account access levels can be granted; these are known as “user permissions” in Google Analytics.<\/span><\/p>\n

User permissions fall into 4 categories of access levels
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  1. Read & Analyze\u00a0<\/span><\/li>\n
  2. Collaborate<\/span><\/li>\n
  3. Edit<\/span><\/li>\n
  4. Manage Users\u00a0\u00a0<\/span><\/li>\n<\/ol>\n

    Users also can be granted permission levels in 3 different areas\u00a0<\/span><\/p>\n

      \n
    1. Account Level<\/span><\/li>\n
    2. Property Level<\/span><\/li>\n
    3. View Level<\/span><\/li>\n<\/ol>\n

      Each of these access levels has repercussions that can be far-reaching if Google Analytics user management isn’t properly considered.\u00a0 When adding new users to a Google Analytics account, each user should be assessed for their specific needs.<\/span><\/p>\n

      Google Analytics User Permission Levels<\/b>\u00a0\u00a0<\/b><\/h2>\n

      Google Analytics allows for 4 levels of user permissions, each coming with their own set of privileges.\u00a0 Starting from the most restrictive to the most freedom, we’ll explore each level of permissions.\u00a0<\/span><\/p>\n

      Read & Analyze\u00a0<\/b><\/p>\n

      Read & Analyze is the most basic of user permission levels.\u00a0 Users with this level of access can;<\/span><\/p>\n